Mood:
caffeinated
CBC/Radio-Canada needs a contract with
Canadians if it is to
reach its potential as the national public broadcaster Canada needs.
"The Broadcasting Act has not changed in more than 15 years, CBC/Radio-Canada has not received an increase to its base operating appropriation in more than 30 years, and the broadcasting environment is shifting dramatically and rapidly..." - Robert Rabinovitch, President and CEO of CBC/Radio-Canada
A contract reviewed on a regular cycle would provide direction on what Canadians could expect from their national public broadcaster in return for a clear commitment from Government
with regards to funding commensurate to the mandate.
"Such an approach is essential if CBC/Radio-Canada is going to be able to continue to respond to the needs of Canadians. Countries such as the U.K., Ireland and South Africa have already followed a
similar path, conducting mandate reviews that include widespread consultation, resulting in clear, contemporary mandates that equip public broadcasters for the future."
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While it may be cheaper to get a cell phone in the future at some point, the government should balance that with solidity in our own soveriegntity on endeavours that re-inforce our increasingly swelling pride in our own country at home. 
